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How to layer Retinol Serum in your routine
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Ingredients in Retinol Serum
How to use Retinol Serum
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Retinol Serum

Starter Retinol to help avoid irritation and target first signs of ageing

4.4
Rated 4.4 out of 5 stars
4.4 Stars (850 Reviews)
€12,00 €15,00 / 30ml

20% off end of year sale! Exclusions apply.

What you get: A beginner-friendly Retinol serum that targets early signs of ageing and uneven skin tone - without the irritation.

Why it works: 1% slow-release Retinyl Acetate gently boosts cell turnover to smooth fine lines, wrinkles and pigmentation. Squalane adds hydration and helps calm the skin.

How it feels: Lightweight, silky and non-greasy. Skin feels soft, nourished and gradually more even over time.

When to use: PM only, 2–3 nights a week to start. Once skin builds tolerance, you can move up to our 1% Scar, Mark and Wrinkle Solution.

Suitable for:

  • All skin types

Targets:

  • Fine lines & wrinkles
  • Hyperpigmentation
  • Unven skin tone & texture

Awards & Features

  • Allure 2021 Award
  • Pop Sugar Award
  • Glamour feature

Shipping info

Last order date for Christmas delivery

  • Order by December 18th (Standard)

Standard EU Tracked Shipping

  • FREE on ALL orders
  • (2-5 business days*)

Tariff or duties

  • Orders with EU shipping destinations won't be subject to any tariff or duties, however please note that there are a small number of EU and European territories that still require tariffs and duties that will need to be covered by the customer.

*Find out more about shipping here.

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This product

Have you tried?

This product

Retinol Serum

Retinol Serum

  • •Targets fine lines and uneven skin tone.
  • •1% slow-release retinol for beginners.
  • •For first-time users or sensitive skin.

or

Have you tried?

1% Retinol Serum

1% Retinol Serum

  • •Reduces post-acne marks, dark spots and deep wrinkles.
  • •1% Retinol for advanced results
  • •For skin with visible discoloration and signs of ageing.

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  • Before and after showing results of Retinol Serum
    "So I must tell you my skin used to look really dull and highly pigmented. I came across your products specially having acne scars and spots I thought of going with Retinol Serum and Vitamin C Serum, and now I can't believe how my skin looks. It just boosted my confidence and makes me feel sooo good. Thank you!"

    Aarushi

4.4
Rated 4.4 out of 5 stars
Based on 850 reviews
Total 5 star reviews: 577 Total 4 star reviews: 171 Total 3 star reviews: 47 Total 2 star reviews: 17 Total 1 star reviews: 38
Reviews Summary
Customers say this serum has a lightweight, easily absorbed texture. Many reviews mention starting slowly with twice-weekly applications before building up frequency. Common feedback includes noticeable improvements in skin texture and appearance after several weeks of use. While most users report smoother, plumper-looking skin, some note the product's distinct scent. Reviews frequently highlight its gentle nature, though a few experienced dryness and suggest pairing with moisturizer. The runny consistency receives mixed comments, with some finding it convenient while others prefer different packaging.
850 reviews
  • linda b.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 65+
    Skin Type Combination
    Skin Concerns Fine Lines and Wrinkles, Under Eye Circles, Plumping, Hyperpigmentation, Dryness
    Have you purchased an INKEY List product before? Yes
    How long have you used this product for? 1 month - 3 months
    Rated 5 out of 5 stars
    Yesterday
    retinol serum

    love the feel, not harsh for a retinol

    How easy was this product to use and understand?Rated 1.0 on a scale of 1 to 5
    Feel / TextureRated 5.0 on a scale of 1 to 5
    ResultsRated 5.0 on a scale of 1 to 5
  • deborah V.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 65+
    Skin Type Normal
    Skin Concerns Fine Lines and Wrinkles, Plumping, Puffiness, Under Eye Circles
    Have you purchased an INKEY List product before? Yes
    How long have you used this product for? 3 months +
    Sensitive Skin Friendly? Yes
    Rated 5 out of 5 stars
    2 days ago
    Wonderful serum

    Great retinol serum for every day use and it does not irritate my skin

    How easy was this product to use and understand?Rated 1.0 on a scale of 1 to 5
    Feel / TextureRated 5.0 on a scale of 1 to 5
    ResultsRated 5.0 on a scale of 1 to 5
  • Laura T.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 35 - 44
    Skin Type Dry
    Skin Concerns Fine Lines and Wrinkles, Dryness, Texture, Plumping
    Have you purchased an INKEY List product before? Yes
    How long have you used this product for? 3 months +
    Sensitive Skin Suitability I don’t have sensitive skin
    Rated 5 out of 5 stars
    1 week ago
    Love the texture

    Been using for ages, love the texture and how it makes my skin feel.

    How easy was this product to use and understand?Rated 5.0 on a scale of 1 to 5
    Feel / TextureRated 5.0 on a scale of 1 to 5
    ResultsRated 5.0 on a scale of 1 to 5