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How to layer Retinol Serum in your routine
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Ingredients in Retinol Serum
How to use Retinol Serum
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Retinol Serum

Allure award-winning Retinol that targets first signs of ageing

4.5
Rated 4.5 out of 5 stars
4.5 Stars (861 Reviews)
€15,00 / 30ml

Choose your FREE full size mystery gift at cart when you spend €65

What you get: A retinol serum that targets early signs of ageing and uneven skin tone.

Why it works: 1% slow-release Retinyl Acetate gently boosts cell turnover to smooth fine lines, wrinkles and pigmentation. Squalane adds hydration and helps calm the skin.

How it feels: Lightweight, silky and non-greasy. Skin feels soft, nourished and gradually more even over time.

When to use: PM only, 1–2 nights a week to start. Increase frequency as your skin builds tolerance

Have you tried? Our NEW Starter Retinol Serum. A gentle, encapsulated retinol designed for beginners and sensitive skin - effective results, without irritation

Suitable for:

  • All skin types

Targets:

  • Fine lines & wrinkles
  • Hyperpigmentation
  • Unven skin tone & texture

Awards & Features

  • Allure 2021 Award
  • Pop Sugar Award
  • Glamour feature

Shipping info

  • Standard EU Tracked Shipping €5.95 (2-5 business days*). FREE on orders over €45**.
  • **The following countries are subject to increased Standard Tracked Shipping rates and increased FREE shipping thresholds.
  • €6.95 - Denmark, Finland, Switzerland, Estonia, Luxembourg. FREE on orders over €45.
  • €8.95 - Spain, Portugal, Greece, Sweden, Croatia, Bulgaria, Romania. FREE on orders over €55.
  • €11.95 - Malta, Cyprus, Iceland, Serbia, North Macedonia, Bosnia & Herzegovina, Monaco. FREE on orders over €65.
  • Express EU Tracked Shipping €11.95 (up to 4 business days*, if ordered before 4pm CET on business days) 
  • *Please note the above shipping timelines are estimates and not guaranteed. Sometimes there may be delays – e.g. carrier delays, logistics, bad weather or things out of our control. Our team can be reached via our contact us page with any further queries you have.  
  • We are currently unable to ship to the following EU countries: Albania, Belarus, Faroe Islands, Georgia, Gibraltar, Kosovo, Liechtenstein, Montenegro, Norway, Republic of Moldova, Reunion, Turkey The Canary Islands or Ukraine 
  • Tariff or duties
  • Orders with EU shipping destinations won't be subject to any tariff or duties, however please note that there are a small number of EU and European territories that still require tariffs and duties that will need to be covered by the customer.
  • Find out more about shipping here.

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This product

Have you tried?

This product

Retinol Serum

Retinol Serum

  • •Targets fine lines and uneven skin tone.
  • •1% slow-release Retinyl Acetate gently boosts cell turnover to smooth fine lines, wrinkles and pigmentation

or

Have you tried?

Starter Retinol Serum

Starter Retinol Serum

  • •Perfectly suited for first-time Retinol users, those with sensitive skin or rosacea-prone skin
  • •Clinically proven to visibly smooth fine lines in just 7 days -without irritation*
  • •0.01% Retinal helps even skin tone and refine texture

Still not sure?

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  • Before and after showing results of Retinol Serum
    "So I must tell you my skin used to look really dull and highly pigmented. I came across your products specially having acne scars and spots I thought of going with Retinol Serum and Vitamin C Serum, and now I can't believe how my skin looks. It just boosted my confidence and makes me feel sooo good. Thank you!"

    Aarushi

4.5
Rated 4.5 out of 5 stars
Based on 861 reviews
Total 5 star reviews: 586 Total 4 star reviews: 173 Total 3 star reviews: 47 Total 2 star reviews: 17 Total 1 star reviews: 38
Reviews Summary
Customers say this serum has a lightweight, easily absorbed texture. Many reviews mention starting slowly with twice-weekly applications before building up frequency. Common feedback includes noticeable improvements in skin texture and appearance after several weeks of use. While most users report smoother, plumper-looking skin, some note the product's distinct scent. Reviews frequently highlight its gentle nature, though a few experienced dryness and suggest pairing with moisturizer. The runny consistency receives mixed comments, with some finding it convenient while others prefer different packaging.
861 reviews
  • Mary M.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 65+
    Skin Type Sensitive
    Skin Concerns Fine Lines and Wrinkles, Texture, Dryness, Under Eye Circles, Puffiness
    Have you purchased an INKEY List product before? Yes
    How long have you used this product for? 1-3 weeks
    Sensitive Skin Friendly? Yes
    Rated 5 out of 5 stars
    2 days ago
    A changer!

    Love this, blends right into the skin, no fragrance. I’ve only used about 1/2 of the tube, already see a visible difference. I’m a huge fan of inkley

  • Kay H.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 35 - 44
    Skin Type Combination
    Skin Concerns Breakouts, Fine Lines and Wrinkles, Dehydration, Blackheads, Under Eye Circles
    Have you purchased an INKEY List product before? Yes
    How long have you used this product for? 1 month - 3 months
    Sensitive Skin Suitability Suitable for my sensitive skin
    Rated 5 out of 5 stars
    1 week ago
    Wrinkles be gone!

    I have no idea if this is having a positive effect yet as I stupidly didn't take before photos. BUT it's easy to apply, smells good, and as long as you remember to SPF up the following morning, shouldn't cause issues.

  • Sarah B.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 45 - 54
    Skin Type Combination
    Skin Concerns Fine Lines and Wrinkles, Under Eye Circles
    Have you purchased an INKEY List product before? Yes
    How long have you used this product for? 3 months +
    Sensitive Skin Friendly? Yes
    Rated 5 out of 5 stars
    1 week ago
    Great product

    Love inkey list products. Also affordable and it works