NEW! Milk it, spritz it. Hydration from AM to PM. Shop now >

Free full size cleanser* (worth €15) Take our Skincare Quiz >

FREE standard shipping on orders over €45

Retinol Serum product lightshot with Allure award logo
How to layer in your routine
Key claim statistics for retinol serum
When to apply: PM
Apple pea-sized amount
Key ingredients in retinol serum
Model holding retinol serum
Model with swatch of retinol on skin
Model with retinol swatch on skin
Swatch of Retinol that reads 'due nature of ingredients this product may vary in color - however, this does not affect its efficacy or safety'

Retinol Serum | The INKEY List

Starter Retinol to help avoid irritation and target first signs of ageing

4.4
Rated 4.4 out of 5 stars
4.4 Stars (826 Reviews)
€15,00 / 30ml
The ideal Retinol for beginners to introduce your skin to this powerful ingredient. Specially formulated with a slow-release, less irritating form of Retinol, the skin-renewing serum targets first signs of aging and hyperpigmentation. Working to visibly improve the appearance of fine lines, wrinkles and overall skin tone and texture with continued improvement over time.​ ​

Hero ingredient Retinyl Acetate is a derivative of vitamin A and works to gently resurface and enhance surface skin cell turnover, improving appearance of fine lines, wrinkles, and hyperpigmentation. This form of slow-release Retinol has been specifically chosen as a gentler anti ageing serum option. The added Squalane, a key antioxidant ingredient, provides additional hydrating and soothing benefits whilst helping to smooth skin's appearance.​ ​

If you are looking to reduce the appearance of post-acne scars, wrinkles and dark spots, once your skin is comfortable with our Retinol Serum, upgrade to the next level with our higher-strength Scar, Mark, and Wrinkle Solution with 1% Retinol.

Suitable for:

  • All Skin Types

Targets:

  • Fine Lines & Wrinkles
  • Hyperpigmentation
  • Unven Skin Tone & Texture

Proud to be:

  • Carbon Net-Zero
  • B-Corp
  • Cruelty Free
  • Recyclable
  • Vegan
  • Travel Size
  • Gluten Free
  • Fragrance Free

Awards & Features

Allure 2021 Award
Pop Sugar Award
Glamour feature
Cosmopolitan feature

Shipping info

Standard EU Tracked Shipping

  • €5.95**
  • FREE on your first order & over €45**
  • (2-5 business days*)

**The following countries are subject to increased Standard Tracked Shipping rates and increased FREE shipping thresholds. In addition, Express Shipping is not available to these countries.

  • €6.95 - Denmark, Finland, Switzerland, Estonia, Luxembourg - FREE on your first order & over €45
  • €8.95 - Spain, Portugal, Greece, Sweden, Croatia, Bulgaria, Romania - FREE on your first order & over €55
  • €11.95 - Malta, Cyprus, Iceland, Serbia, North Macedonia, Bosnia & Herzegovina, Monaco - FREE on your first order & over €65.

Express EU Tracked Shipping

  • €11.95
  • (up to 4 business days*, if ordered before 4pm CET on business days) 

Tariff or duties

  • Orders with EU shipping destinations won't be subject to any tariff or duties, however please note that there are a small number of EU and European territories that still require tariffs and duties that will need to be covered by the customer.

*Find out more about shipping here.

Track the status of your parcel with
our trusted couriers

Compare with...

This product

Have you tried?

This product

Retinol Serum

Retinol Serum

  • •Suitable for those with with fine lines, slight discolouration or are new to using Retinol.
  • •Formulated with a slow-release, low irritating form of Retinol to be introduced slowly as part of your PM routine.

or

Have you tried?

Scar, Mark and Wrinkle Solution

Scar, Mark and Wrinkle Solution

  • •Suitable for those who have marks in the form of post-acne scars, dark discolouration or deep wrinkles which give the appearance of uneven texture and tone.
  • •Formulated with our highest level of Retinol (1%) with minimal irritation, only to be introduced slowly as part of your PM routine.

Still not sure?

Take our Skin Quiz, choose your personalized routine and get FREE products.

Take The Quiz
  • Before and after comparison
    "So I must tell you my skin used to look really dull and highly pigmented. I came across your products specially having acne scars and spots I thought of going with Retinol Serum and Vitamin C Serum, and now I can't believe how my skin looks. It just boosted my confidence and makes me feel sooo good. Thank you!"

    Aarushi

4.4
Rated 4.4 out of 5 stars
Based on 826 reviews
Total 5 star reviews: 561 Total 4 star reviews: 165 Total 3 star reviews: 46 Total 2 star reviews: 16 Total 1 star reviews: 38
Reviews Summary
Customers say this serum is gentle and effective for beginners. Many reviews mention its lightweight texture and easy absorption. The formula works well for sensitive skin, with users noting smoother, softer skin texture. While most experience positive results with consistent use, some report taking time to see changes. Common feedback includes its ability to blend well with other products. Reviews highlight gradual improvements in skin appearance, though a few mention an unpleasant scent. Most appreciate the texture and find it non-irritating when following the recommended gradual introduction schedule.
826 reviews
  • Sue F.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 55 - 64
    Skin Type Normal
    Skin Concerns Fine Lines and Wrinkles
    Sensitive Skin Friendly? Yes
    Rated 5 out of 5 stars
    6 days ago
    Amazing

    Was a bit unsure about using this on my senstive skin but its an amazing product my skin has replumped and feels so good

  • Allison
    Verified Reviewer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 35 - 44
    Skin Type Normal
    Skin Concerns Redness, Acne Scars, Fine Lines and Wrinkles
    Sensitive Skin Friendly? Yes
    Rated 4 out of 5 stars
    6 days ago
    Excellent beginner retinol

    I think this is a fantastic starting point for retinol use. I started with using this every other night and after about 3 weeks increased to every night and have had 0 issues with dryness, flaking, purgining, etc. The feel of this serum is a very thin, runny lotion-like texture that goes on very smoothly with a slight oily feel before it fully absorbs and the oiliness goes away completely. I am not a fan of how this serum smells. It's incredibly acidic smelling and even though it has never once felt harsh on my skin, the smell could scare you into thinking it could be stinging or burning. I know so many people are so insistent on no fragrances in their products, but this one could certainly benefit from something added! I've been using this for 3-4 months and my skin is firmer, fine lines are less noticeable, and my skin is clear. I would definitely recommend this if you can deal with the smell.

  • Andrea J.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 25 - 34
    Skin Type Combination
    Skin Concerns Under Eye Circles, Texture, Blackheads, Fine Lines and Wrinkles, Oiliness
    Sensitive Skin Friendly? Yes
    Rated 4 out of 5 stars
    1 week ago
    Suave

    A la mañana siguiente la piel se siente fantástica