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Retinol Serum | The INKEY List

Starter Retinol to target first signs of aging

Rated 4.4 out of 5 stars
4.4 Stars (625 Reviews)
€12,00 €15,00 / 30ml

20% OFF + FREE Dewy SPF 30 over €45! Limited time only.


The ideal Retinol for beginners to introduce your skin to this powerful ingredient. Specially formulated with a slow-release, less irritating form of Retinol, the skin-renewing serum targets first signs of aging and hyperpigmentation. Working to visibly improve the appearance of fine lines, wrinkles and overall skin tone and texture with continued improvement over time.​ ​

Hero ingredient Retinyl Acetate is a derivative of vitamin A and works to gently resurface and enhance surface skin cell turnover, improving appearance of fine lines, wrinkles, and hyperpigmentation. This form of slow-release Retinol has been specifically chosen as a gentler anti ageing serum option. The added Squalane, a key antioxidant ingredient, provides additional hydrating and soothing benefits whilst helping to smooth skin's appearance.​ ​

If you are looking to reduce the appearance of post-acne scars, wrinkles and dark spots, once your skin is comfortable with our Retinol Serum, upgrade to the next level with our higher-strength Scar, Mark, and Wrinkle Solution with 1% Retinol.

Suitable for:

  • All Skin Types


  • Fine Lines & Wrinkles
  • Hyperpigmentation
  • Unven Skin Tone & Texture

Proud to be:

  • Carbon Net-Zero
  • B-Corp
  • Cruelty Free
  • Recyclable
  • Vegan
  • Travel Size
  • Gluten Free
  • Fragrance Free

Awards & Features

Allure 2021 Award
Pop Sugar Award

Delivery info

  • (calculated at checkout, shipping destination dependent)

  • Standard EU Tracked Shipping

  • €5.95 (2-5 business days*). FREE on orders above €45**.

  • **The following countries are subject to increased Standard Tracked Shipping rates. In addition, Express Shipping is not available to these countries.

  • €6.95 - Denmark, Finland, Switzerland, Estonia, Luxembourg - (2-5 business days*). FREE on order over €45.
  • €8.95 - Spain, Portugal, Greece, Sweden, Croatia, Bulgaria, Romania - (2-5 business days*). FREE on order over €55.
  • €11.95 - Malta, Cyprus, Iceland, Serbia, North Macedonia, Bosnia & Herzegovina, Monaco - (2-5 business days*). FREE on order over €65.
  • Express EU Tracked Shipping

  • €11.95 (up to 4 business days*, if ordered before 4pm CET on business days) 

  • Tariff or duties
  • Orders with EU shipping destinations won't be subject to any tariff or duties, however please note that there are a small number of EU and European territories that still require tariffs and duties that will need to be covered by the customer.

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Retinol Serum

Retinol Serum

  • •Suitable for those with with fine lines, slight discolouration or are new to using Retinol.
  • •Formulated with a slow-release, low irritating form of Retinol to be introduced slowly as part of your PM routine.


Have you tried?

Scar, Mark and Wrinkle Solution

Scar, Mark and Wrinkle Solution

  • •Suitable for those who have marks in the form of post-acne scars, dark discolouration or deep wrinkles which give the appearance of uneven texture and tone.
  • •Formulated with our highest level of Retinol (1%) with minimal irritation, only to be introduced slowly as part of your PM routine.

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  • "So I must tell you my skin used to look really dull and highly pigmented. I came across your products specially having acne scars and spots I thought of going with Retinol Serum and Vitamin C Serum, and now I can't believe how my skin looks. It just boosted my confidence and makes me feel sooo good. Thank you!"


Rated 4.4 out of 5 stars
Based on 625 reviews
Total 5 star reviews: 433 Total 4 star reviews: 109 Total 3 star reviews: 39 Total 2 star reviews: 14 Total 1 star reviews: 30
625 reviews
  • Maria M.
    Verified Buyer
    Retinol Serum
    Retinol Serum
    I recommend this product
    Age Range 25 - 34
    Skin Type Combination
    Skin Concerns Breakouts, Oiliness, Blackheads, Dryness, Under Eye Circles
    Sensitive Skin Friendly? Yes
    Rated 5 out of 5 stars
    3 minutes ago
    first and only retinol serum!

    this was the first retinol serum i’ve ever used - i’ve been using InkeyList for almost a year now and my skin never been better so i gave it a try and this product did not disappoint! deffo follow the instructions and only apply 2-3x a week - i use it twice a week and my skin really feels the difference from when i didn’t use it!

  • Jen R.
    Verified Buyer
    Retinol Serum
    Retinol Serum
    I recommend this product
    Rated 5 out of 5 stars
    16 hours ago
    Love it

    The serum is a great consistency, and has not hurt my skin at all. Love it!

  • Megan
    Verified Reviewer
    Retinol Serum
    Retinol Serum
    Rated 3 out of 5 stars
    3 days ago
    Needs to be packaged differently

    This serum is very runny and it is really challenging to use because of that! All the product images show it as a lotion-like consistency but it comes our completely liquid. Every time I twist off the lid, the inside is coated in the serum and it is difficult to keep it from dripping out. After I've squeezed some out onto my hand I then have to try to get the cap back on the squeeze bottle before it leaks out on the counter, or balance it against the side of the sink to keep the hole facing up (if u held the uncapped bottle out horizontally or with the hole facing downward it would all stream out). Because retinol tends to be a lurid yellow, it will leave a noticeable mark on your sink when it drips that you will then have to wash off.

    As for the efficacy, as far as I can tell this is a good retinol. I have not had an adverse effects or retibization flaking. This could be because I spaced out my usage well and gradually increased the frequency, but I think this is also just a gentle product. I can use this daily without irritation.

    I think it would be perfect if it was thicker or in a serum bottle with a dropper!

    TI Profile picture for The INKEY List EU
    The INKEY List EU
    21 hours ago

    Hello Megan,

    Thank you for sharing your feedback with us, we appreciate you taking the time to provide detailed insights into your experience with our Retinol Serum. We understand the frustrations caused by the packaging and consistency, which have hindered the ease of application. We're grateful for your patience in navigating these challenges to incorporate the product into your routine.

    We value your suggestions regarding potential improvements to the packaging design and formulation texture. We're pleased to hear that despite the packaging difficulties, you've found the retinol potency to be effective without causing irritation.

    If you would like further guidance or support our askINKEY Team would be delighted to assist you 🖤

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