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How to layer Retinol Serum in your routine
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Ingredients in Retinol Serum
How to use Retinol Serum
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Retinol Serum

Allure award-winning Retinol that targets first signs of ageing

4.5
Rated 4.5 out of 5 stars
4.5 Stars (866 Reviews)
€15,00 / 30ml

What you get: A retinol serum that targets early signs of ageing and uneven skin tone.

Why it works: 1% slow-release Retinyl Acetate gently boosts cell turnover to smooth fine lines, wrinkles and pigmentation. Squalane adds hydration and helps calm the skin.

How it feels: Lightweight, silky and non-greasy. Skin feels soft, nourished and gradually more even over time.

When to use: PM only, 1–2 nights a week to start. Increase frequency as your skin builds tolerance

Have you tried? Our NEW Starter Retinol Serum. A gentle, encapsulated retinol designed for beginners and sensitive skin - effective results, without irritation

Suitable for:

  • All skin types

Targets:

  • Fine lines & wrinkles
  • Hyperpigmentation
  • Unven skin tone & texture

Awards & Features

  • Allure 2021 Award
  • Pop Sugar Award
  • Glamour feature

Compare with...

This product
Retinol Serum

Retinol Serum

€15,00 / 30ml
4.5
Rated 4.5 out of 5 stars
4.5 Stars (866 Reviews)
  • •Targets fine lines and uneven skin tone.
  • •1% slow-release Retinyl Acetate gently boosts cell turnover to smooth fine lines, wrinkles and pigmentation

Starter Retinol Serum

€14,00 / 30ml
4.8
Rated 4.8 out of 5 stars
4.8 Stars (103 Reviews)
Retinol Beginners & Sensitive Skin
  • Silky, lightweight serum that absorbs comfortably with zero irritation.
  • Gentle Dual-Retinoid complex (1% Granactive Pro+ + 0.01% Retinal) — clinically proven to smooth fine lines in 7 days.*
  • Evens tone and refines texture whilst soothing actives support sensitive, rosacea-prone skin.
  • Powered by an encapsulated Dual-Retinoid, proven 2x more effective than standard retinol.**

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  • Before and after showing results of Retinol Serum
    "So I must tell you my skin used to look really dull and highly pigmented. I came across your products specially having acne scars and spots I thought of going with Retinol Serum and Vitamin C Serum, and now I can't believe how my skin looks. It just boosted my confidence and makes me feel sooo good. Thank you!"

    Aarushi

4.5
Rated 4.5 out of 5 stars
Based on 866 reviews
Reviews Summary
Customers say this serum has a lightweight, easily absorbed texture. Many reviews mention starting slowly with twice-weekly applications before building up frequency. Common feedback includes noticeable improvements in skin texture and appearance after several weeks of use. While most users report smoother, plumper-looking skin, some note the product's distinct scent. Reviews frequently highlight its gentle nature, though a few experienced dryness and suggest pairing with moisturizer. The runny consistency receives mixed comments, with some finding it convenient while others prefer different packaging.
866 reviews
  • Ann-Sofie N.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 35 - 44
    Skin Type Normal
    Skin Concerns Fine Lines and Wrinkles, Puffiness
    Have you purchased an INKEY List product before? Yes
    How long have you used this product for? 3 months +
    Sensitive Skin Friendly? Yes
    Rated 5 out of 5 stars
    2 weeks ago
    Love this!

    Keeps my skin smooth

  • Elizabeth M.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 65+
    Skin Type Normal
    Skin Concerns Dryness, Dehydration, Fine Lines and Wrinkles
    Have you purchased an INKEY List product before? Yes
    How long have you used this product for? 1-3 weeks
    Sensitive Skin Suitability I don’t have sensitive skin
    Rated 5 out of 5 stars
    2 months ago
    I haven’t had much results so far

    A nice enough serum that is well absorbed though so far I haven’t seen any difference in my skin

  • Giota A.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 35 - 44
    Skin Type Normal
    Skin Concerns Fine Lines and Wrinkles, Dryness, Dull Skin
    Have you purchased an INKEY List product before? Yes
    How long have you used this product for? 3 months +
    Rated 5 out of 5 stars
    3 months ago
    Antiaging hero

    One of the best retinol serums I have ever tried. Highly recommended