NEW Ectoin Hydro-Barrier Serum! Shop now >

FREE standard shipping on orders over €45

Free full size cleanser* (worth €14) Take our Skincare Quiz >

Retinol Serum product lightshot with Allure award logo
How to layer in your routine
Key claim statistics for retinol serum
When to apply: PM
Apple pea-sized amount
Key ingredients in retinol serum
Model holding retinol serum
Model with swatch of retinol on skin
Model with retinol swatch on skin
Swatch of Retinol that reads 'due nature of ingredients this product may vary in color - however, this does not affect its efficacy or safety'

Retinol Serum | The INKEY List

Starter Retinol to help avoid irritation and target first signs of ageing

4.4
Rated 4.4 out of 5 stars
4.4 Stars (762 Reviews)
€15,00 / 30ml

INSIDERS GET 25% OFF SITEWIDE* SIGN UP OR LOG IN

Loading…

The ideal Retinol for beginners to introduce your skin to this powerful ingredient. Specially formulated with a slow-release, less irritating form of Retinol, the skin-renewing serum targets first signs of aging and hyperpigmentation. Working to visibly improve the appearance of fine lines, wrinkles and overall skin tone and texture with continued improvement over time.​ ​

Hero ingredient Retinyl Acetate is a derivative of vitamin A and works to gently resurface and enhance surface skin cell turnover, improving appearance of fine lines, wrinkles, and hyperpigmentation. This form of slow-release Retinol has been specifically chosen as a gentler anti ageing serum option. The added Squalane, a key antioxidant ingredient, provides additional hydrating and soothing benefits whilst helping to smooth skin's appearance.​ ​

If you are looking to reduce the appearance of post-acne scars, wrinkles and dark spots, once your skin is comfortable with our Retinol Serum, upgrade to the next level with our higher-strength Scar, Mark, and Wrinkle Solution with 1% Retinol.

Suitable for:

  • All Skin Types

Targets:

  • Fine Lines & Wrinkles
  • Hyperpigmentation
  • Unven Skin Tone & Texture

Proud to be:

  • Carbon Net-Zero
  • B-Corp
  • Cruelty Free
  • Recyclable
  • Vegan
  • Travel Size
  • Gluten Free
  • Fragrance Free

Awards & Features

Allure 2021 Award
Pop Sugar Award
Glamour feature
Cosmopolitan feature

Delivery info

  • Standard EU Tracked Shipping

  • €5.95 (2-5 business days*). FREE on orders above €45**.

  • **The following countries are subject to increased Standard Tracked Shipping rates. In addition, Express Shipping is not available to these countries.

  • €6.95 - Denmark, Finland, Switzerland, Estonia, Luxembourg - (2-5 business days*). FREE on order over €45.
  • €8.95 - Spain, Portugal, Greece, Sweden, Croatia, Bulgaria, Romania - (2-5 business days*). FREE on order over €55.
  • €11.95 - Malta, Cyprus, Iceland, Serbia, North Macedonia, Bosnia & Herzegovina, Monaco - (2-5 business days*). FREE on order over €65.
  • Express EU Tracked Shipping

  • €11.95 (up to 4 business days*, if ordered before 4pm CET on business days) 

  • Tariff or duties
  • Orders with EU shipping destinations won't be subject to any tariff or duties, however please note that there are a small number of EU and European territories that still require tariffs and duties that will need to be covered by the customer.

*Find out more about shipping here.

Track the status of your parcel with
our trusted couriers

Compare with...

This product

Have you tried?

This product

Retinol Serum

Retinol Serum

  • •Suitable for those with with fine lines, slight discolouration or are new to using Retinol.
  • •Formulated with a slow-release, low irritating form of Retinol to be introduced slowly as part of your PM routine.

or

Have you tried?

Scar, Mark and Wrinkle Solution

Scar, Mark and Wrinkle Solution

  • •Suitable for those who have marks in the form of post-acne scars, dark discolouration or deep wrinkles which give the appearance of uneven texture and tone.
  • •Formulated with our highest level of Retinol (1%) with minimal irritation, only to be introduced slowly as part of your PM routine.

Still not sure?

Take our Skin Quiz, choose your personalized routine and get FREE products.

Take The Quiz
  • Before and after comparison
    "So I must tell you my skin used to look really dull and highly pigmented. I came across your products specially having acne scars and spots I thought of going with Retinol Serum and Vitamin C Serum, and now I can't believe how my skin looks. It just boosted my confidence and makes me feel sooo good. Thank you!"

    Aarushi

4.4
Rated 4.4 out of 5 stars
Based on 762 reviews
Total 5 star reviews: 524 Total 4 star reviews: 143 Total 3 star reviews: 44 Total 2 star reviews: 15 Total 1 star reviews: 36
762 reviews
  • Veronica S.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 55 - 64
    Skin Type Normal
    Skin Concerns Fine Lines and Wrinkles, Dryness
    Sensitive Skin Friendly? Yes
    Rated 5 out of 5 stars
    16 hours ago
    Perfect

    Applies easily

  • Charlotte P.
    Verified Buyer
    Reviewing
    Retinol Serum
    Age Range 35 - 44
    Skin Type Combination
    Skin Concerns Fine Lines and Wrinkles, Oiliness
    Sensitive Skin Friendly? No
    Rated 3 out of 5 stars
    Yesterday
    Yet to see any results

    I've been using this for about a month but haven't really noticed any improvement. My skin does appear to have reacted slightly on my cheeks, red rash and drier than normal (I'm normally very oily) but no signs of the breakouts and purging I was expecting

    TI Profile picture for The INKEY List EU
    The INKEY List EU
    1 hour ago

    Hello Charlotte,

    Thank you for your feedback, we'd love for you to reach out to our askINKEY Team so we can support you with getting the most from Retinol within your routine. Including tips on how to maximise results while minimising irritation 🖤

  • Matthew L.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 55 - 64
    Skin Type Dry
    Skin Concerns Hyperpigmentation, Fine Lines and Wrinkles
    Sensitive Skin Friendly? No
    Rated 4 out of 5 stars
    2 days ago
    Actually works

    Simple effective and does what it says. I will continue to use this.

Reviews LoadedReviews Added