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Niacinamide Serum bottle
Close-up of a person applying a Niacinamide Serum to their eye with text highlighting its benefits.
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Ingredients in Niacinamide Serum
Niacinamide Serum being applied to skin, accompanied by usage instructions.
Before and after comparison of a person's face with acne on the left and clear skin on the right.
Model with Niacinamide Bottle
Model with Niacinamide Serum on her face

10% Niacinamide Serum

Visibly reduces excess oil, blemishes and enlarged pores

4.5
Rated 4.5 out of 5 stars
4.5 Stars (706 Reviews)
€10,00 / 30ml

What you get: : A lightweight 10% Niacinamide serum that targets excess oil, reduces blemishes, and minimises the appearance of pores for visibly clearer skin. 

Why it works: 10% Niacinamide regulates oil production and calms blemishes, while Hyaluronic Acid delivers lightweight hydration for balanced, clearer-looking skin.

How it feels: Lightweight and layers easily with skincare, spf and makeup.

When to use: Use AM/PM, after cleansing and applying your hydrator. Follow with moisturiser, and SPF in the AM.

Suitable for:

  • All skin types
  • Sensitive skin
  • Pregnancy & breastfeeding

Targets:

  • Excess oil
  • Redness
  • Breakouts & blemishes

Awards & Features

  • Cosmopolitan Award
  • Glamour Feature

Niacinamide for beginners: Why 10% is the perfect starting point

New to niacinamide skincare? You're in the right place. Our 10% concentration is specifically designed for niacinamide beginners and all skin types - even sensitive skin.Unlike harsher blemish treatments that can cause dryness and irritation, niacinamide (vitamin B3) works gently to regulate oil production at the source. The result? Visibly clearer skin and refined pores without the redness or flaking.

Perfect for:

  • First-time niacinamide users

  • Sensitive or reactive skin

  • Combination skin with t-zone oiliness

Compare with...

This product
10% Niacinamide Serum

10% Niacinamide Serum

€10,00 / 30ml
4.5
Rated 4.5 out of 5 stars
4.5 Stars (706 Reviews)
Oily & Blemish-Prone Skin
  • Lightweight, fast-absorbing serum that layers effortlessly under moisturiser.
  • Reduces the look of excess oil, shine and enlarged pores — comfortable all day.
  • Helps balance and clarify the complexion whilst supporting the skin barrier.
  • Powered by 10% Niacinamide and Hyaluronic Acid to control oil and hydrate.

Beta Hydroxy Acid (BHA) Serum

€11,50 / 30ml
4.4
Rated 4.4 out of 5 stars
4.4 Stars (322 Reviews)
Congested, Blemish-Prone Skin
  • Lightweight liquid exfoliant that absorbs quickly with no gritty residue.
  • Unclogs pores and smooths uneven texture — without stripping or tightness.
  • Clears daily buildup whilst helping to prevent future breakouts and blackheads.
  • Powered by 2% Salicylic Acid (BHA) to deeply exfoliate and refine pores.

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  • Before and after showing results of 10% Niacinamide Serum
    Zaklina uses Fulvic Acid Cleanser with Niacinamide Serum, Tranexamic Acid Serum and Vitamin BCE Moisturizer. “You took my skin (and face) to another level! Thank you INKEY List.”

    Zaklina

  • Before and after showing results of 10% Niacinamide Serum
    "This is after just a couple of months using The INKEY List... I couldn't not show you. I had tried everything before and nothing ever helped!"

    Tina C

  • Before and after showing results of 10% Niacinamide Serum
    Aysu started using Niacinamide Serum in her routine to improve her skin. After 2 months of use, her redness and breakouts have reduced.

    Aysu

  • Before and after showing results of 10% Niacinamide Serum
    Mia is a loyal INKEY List customer, using Salicylic Acid Cleanser in her routine along with Succinic Acid Treatment, Mandelic Acid Treatment, Retinol Serum and Niacinamide Serum.

    Mia M

  • Before and after showing results of 10% Niacinamide Serum
    Shannon shared her skin journey with her TikTok followers. She used Omega Water Cream AM and PM to improve her skin barrier, alongside Beta Hydroxy Acid Serum, Niacinamide Serum, Salicylic Acid Cleanser and Succinic Acid Treatment to tackle her breakouts.

    Shannon

  • Before and after showing results of 10% Niacinamide Serum
    'I’ve always found it hard to find a routine to manage my dry but acne prone skin. These products helped reduce my inflammation, whilst also keeping my skin really hydrated and glowing.' @ charlotterowe26

    Charlotte

4.5
Rated 4.5 out of 5 stars
Based on 706 reviews
Reviews Summary
Customers say this serum has a lightweight, non-sticky texture that absorbs quickly into skin. Users report it helps reduce oiliness, redness, and the appearance of pores while evening skin tone. Many find it gentle enough for daily use and effective for managing breakouts. Several customers mention it works well under makeup and doesn't irritate sensitive skin. Common feedback includes improved skin texture and brightness with consistent use. While most praise its effectiveness, some note it can feel tacky or may cause irritation for certain skin types. Many users have repurchased multiple times, making it a skincare staple.
706 reviews
  • Alissa A.
    Verified Buyer
    Reviewing
    10% Niacinamide Serum
    I recommend this product
    Rated 5 out of 5 stars
    2 days ago
    great for my nose area

    I feel it helps my nose with all its imperfections.

  • Edel O.
    Verified Buyer
    Reviewing
    10% Niacinamide Serum
    I recommend this product
    Age Range 35 - 44
    Skin Type Combination
    Skin Concerns Dryness, Plumping, Texture, Blackheads, Redness
    Have you purchased an INKEY List product before? No
    How long have you used this product for? 1-3 weeks
    Rated 5 out of 5 stars
    4 days ago
    Very good product

    Liked how it felt on my skin & it brought it back to life. Well worth buying and found it very nice.

  • Yolanda H.
    Verified Buyer
    Reviewing
    10% Niacinamide Serum
    I recommend this product
    Age Range 45 - 54
    Skin Type Sensitive
    Skin Concerns Redness, Under Eye Circles, Puffiness, Dryness, Fine Lines and Wrinkles
    Have you purchased an INKEY List product before? Yes
    How long have you used this product for? 1 month - 3 months
    Sensitive Skin Friendly? Yes
    Rated 5 out of 5 stars
    6 days ago
    Doesn't irritate my sensitive skin!

    My sensitive skin doesn't typically like Niacinamide. I usually have to use a very low strength. But the INKEY Lists 10% Niacinamide serum doesn't cause my skin to react! I was so surprised! And of course it works wondergully!! Absorbs quickly, does its job with no irritation, sign me up!!!