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Vitamin C Serum lightshot
Before and After of customer using Vitamin C Serum
How to layer Vitamin C Serum in your routine
Vitamin C 30% Gif product on model's hand
Hand holding a tube of Vitamin C Serum annotated with amount to apply (pea-sized amount) and when to use it in your skincare routine (AM only)
Key benefits of using Vitamin C serum
Vitamin C Serum packaging shot

Vitamin C Serum

Brightens, protects, and reduces signs of aging

3.2
Rated 3.2 out of 5 stars
3.2 Stars (256 Reviews)
€13,00 / 30ml

Choose your FREE full size mystery gift at cart when you spend €65

Vitamin C is a powerful, multi-functional antioxidant and skin brightening ingredient. Our Vitamin C Serum helps to tackle the appearance of hyperpigmentation, dullness and fine lines.

Formulated with 30% pure L-ascorbic Acid, Vitamin C Serum can help your skin appear brighter and targets signs of ageing. Our 30% Vitamin C Serum can also help to protect against free radicals and pollution. Best used in the AM, the rich, creamy texture gives an instant smoothing effect, making it a great base for makeup.

Suitable for:

  • All Skin Types
  • Pregnancy & Breastfeeding

Targets:

  • Dull Skin
  • Hyperpigmentation
  • Fine Lines & Wrinkles

Proud to be:

  • Carbon Net-Zero
  • B-Corp
  • Cruelty Free
  • Recyclable
  • Vegan
  • Travel Size
  • Gluten Free
  • Fragrance Free

Shipping info

  • Standard EU Tracked Shipping €5.95 (2-5 business days*). FREE on orders over €45**.
  • **The following countries are subject to increased Standard Tracked Shipping rates and increased FREE shipping thresholds.
  • €6.95 - Denmark, Finland, Switzerland, Estonia, Luxembourg. FREE on orders over €45.
  • €8.95 - Spain, Portugal, Greece, Sweden, Croatia, Bulgaria, Romania. FREE on orders over €55.
  • €11.95 - Malta, Cyprus, Iceland, Serbia, North Macedonia, Bosnia & Herzegovina, Monaco. FREE on orders over €65.
  • Express EU Tracked Shipping €11.95 (up to 4 business days*, if ordered before 4pm CET on business days) 
  • *Please note the above shipping timelines are estimates and not guaranteed. Sometimes there may be delays – e.g. carrier delays, logistics, bad weather or things out of our control. Our team can be reached via our contact us page with any further queries you have.  
  • We are currently unable to ship to the following EU countries: Albania, Belarus, Faroe Islands, Georgia, Gibraltar, Kosovo, Liechtenstein, Montenegro, Norway, Republic of Moldova, Reunion, Turkey The Canary Islands or Ukraine 
  • Tariff or duties
  • Orders with EU shipping destinations won't be subject to any tariff or duties, however please note that there are a small number of EU and European territories that still require tariffs and duties that will need to be covered by the customer.
  • Find out more about shipping here.

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  • Before and after showing results of Vitamin C Serum
    "Your products have helped me become so much more confident and happy in my skin!"

    Tatiana

  • Before and after showing results of Vitamin C Serum
    "Hi guys I just wanted to send you this picture and say thank you! I've been using only your products for 2 months and that's the result!"

    Nancy

  • Before and after showing results of Vitamin C Serum
    "So I must tell you my skin used to look really dull and highly pigmented. I came across your products specially having acne scars and spots I thought of going with Retinol Serum and Vitamin C Serum, and now I can't believe how my skin looks. It just boosted my confidence and makes me feel sooo good. Thank you!"

    Aarushi

3.2
Rated 3.2 out of 5 stars
Based on 256 reviews
Total 5 star reviews: 81 Total 4 star reviews: 49 Total 3 star reviews: 26 Total 2 star reviews: 36 Total 1 star reviews: 64
Reviews Summary
Customers say this skincare product has a unique, thick texture that divides opinion. Many reviews mention it creates a matte finish, while others note it can be difficult to spread and may pill under other products. Users report varying experiences with the texture, from those who praise its smoothing effects to those finding it challenging to work with. Common feedback includes observations about the consistency being more cream-like than serum-like. While some appreciate its mattifying properties, particularly those with oily skin, others mention concerns about application and layering with other products. Reviews are mixed on the overall experience, with frequent comments about the product's distinctive characteristics.
256 reviews
  • Paul
    I recommend this product
    Age Range 65+
    Skin Type Normal
    Have you purchased an INKEY List product before? Yes
    How long have you used this product for? 1 month - 3 months
    Sensitive Skin Suitability I don’t have sensitive skin
    Rated 4 out of 5 stars
    1 week ago
    Different

    In one way I love this serum “although more like a cream” but it’s hard to push out of the tube you think it’s finished but when you cut the tube there is loads left. If you get it anywhere near your eyes it will sting like crazy. Skin feels and looks great after use.

  • Ozan Ö.
    Verified Buyer
    I recommend this product
    Age Range 25 - 34
    Skin Type Combination
    Skin Concerns Hyperpigmentation, Fine Lines and Wrinkles
    Sensitive Skin Friendly? No
    Rated 4 out of 5 stars
    3 months ago
    Very Good

    It's great for what it is, but it would be great if there are some additional active ingredients that works well with Vitamin C.

  • Oksana
    Verified Buyer
    I do not recommend this product
    Age Range 25 - 34
    Skin Type Combination
    Skin Concerns Plumping, Fine Lines and Wrinkles
    Sensitive Skin Friendly? Yes
    Rated 1 out of 5 stars
    3 months ago
    Sticks to skin and does not spread

    This product is very disappointing, when I put it on my skin it immediately turns into a paste that is impossible to evenly spread over face, it collects in clumps, impossible to layer with other products and pills on its own even without anything on top.

    IE Profile picture for INKEY EU
    INKEY EU
    2 months ago

    Thank you so much for taking the time to share your honest feedback about our Vitamin C Serum, Oksana.

    We're truly sorry to hear about your experience with our product, this is absolutely not the experience we want any of our customers to have. We completely understand your frustration with the texture issues you experienced - the clumping, difficulty spreading, and pilling problems you described must have been particularly disappointing when trying to incorporate the serum into your skincare routine.

    While many customers use our Vitamin C Serum without issue, we understand that product texture and application performance are fundamental to delivering the quality experience our customers expect and deserve. We recognise how frustrating it must have been to deal with a product that wouldn't spread evenly or layer properly with your other skincare products, especially when you're trying to achieve the best results from your routine.

    We take your experience very seriously, and we'd love for you to reach out to our askINKEY Team, as we would greatly appreciate the opportunity to understand your experience further and explore how we can support 🖤