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Vitamin C Serum lightshot
Before and After of customer using Vitamin C Serum
How to layer Vitamin C Serum in your routine
Vitamin C 30% Gif product on model's hand
Hand holding a tube of Vitamin C Serum annotated with amount to apply (pea-sized amount) and when to use it in your skincare routine (AM only)
Key benefits of using Vitamin C serum
Vitamin C Serum packaging shot

Vitamin C Serum | The INKEY List

Brightens, protects, and reduces signs of aging

3.2
Rated 3.2 out of 5 stars
3.2 Stars (248 Reviews)
€13,00 / 30ml
Vitamin C is a powerful, multi-functional antioxidant and skin brightening ingredient. Our Vitamin C Serum helps to tackle the appearance of hyperpigmentation, dullness and fine lines.

Formulated with 30% pure L-ascorbic Acid, Vitamin C Serum can help your skin appear brighter and targets signs of ageing. Our 30% Vitamin C Serum can also help to protect against free radicals and pollution. Best used in the AM, the rich, creamy texture gives an instant smoothing effect, making it a great base for makeup.

Suitable for:

  • All Skin Types
  • Pregnancy & Breastfeeding

Targets:

  • Dull Skin
  • Hyperpigmentation
  • Fine Lines & Wrinkles

Proud to be:

  • Carbon Net-Zero
  • B-Corp
  • Cruelty Free
  • Recyclable
  • Vegan
  • Travel Size
  • Gluten Free
  • Fragrance Free

Shipping info

Standard EU Tracked Shipping

  • €5.95**
  • FREE on your first order & over €45**
  • (2-5 business days*)

**The following countries are subject to increased Standard Tracked Shipping rates and increased FREE shipping thresholds. In addition, Express Shipping is not available to these countries.

  • €6.95 - Denmark, Finland, Switzerland, Estonia, Luxembourg - FREE on your first order & over €45
  • €8.95 - Spain, Portugal, Greece, Sweden, Croatia, Bulgaria, Romania - FREE on your first order & over €55
  • €11.95 - Malta, Cyprus, Iceland, Serbia, North Macedonia, Bosnia & Herzegovina, Monaco - FREE on your first order & over €65.

Express EU Tracked Shipping

  • €11.95
  • (up to 4 business days*, if ordered before 4pm CET on business days) 

Tariff or duties

  • Orders with EU shipping destinations won't be subject to any tariff or duties, however please note that there are a small number of EU and European territories that still require tariffs and duties that will need to be covered by the customer.

*Find out more about shipping here.

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  • Before and after comparison
    "Your products have helped me become so much more confident and happy in my skin!"

    Tatiana

  • Before and after comparison
    "Hi guys I just wanted to send you this picture and say thank you! I've been using only your products for 2 months and that's the result!"

    Nancy

  • Before and after comparison
    "So I must tell you my skin used to look really dull and highly pigmented. I came across your products specially having acne scars and spots I thought of going with Retinol Serum and Vitamin C Serum, and now I can't believe how my skin looks. It just boosted my confidence and makes me feel sooo good. Thank you!"

    Aarushi

3.2
Rated 3.2 out of 5 stars
Based on 248 reviews
Total 5 star reviews: 78 Total 4 star reviews: 46 Total 3 star reviews: 26 Total 2 star reviews: 35 Total 1 star reviews: 63
Reviews Summary
Customers say this skincare product has a unique, thick texture that divides opinion. Many reviews mention it creates a matte finish, while others note it can be difficult to spread and may pill under other products. Users report varying experiences with the texture, from those who praise its smoothing effects to those finding it challenging to work with. Common feedback includes observations about the consistency being more cream-like than serum-like. While some appreciate its mattifying properties, particularly those with oily skin, others mention concerns about application and layering with other products. Reviews are mixed on the overall experience, with frequent comments about the product's distinctive characteristics.
248 reviews
  • Annika V.
    Verified Buyer
    I recommend this product
    Age Range 35 - 44
    Skin Type Normal
    Skin Concerns Hyperpigmentation, Acne Scars
    Sensitive Skin Friendly? Yes
    Rated 4 out of 5 stars
    2 weeks ago
    Seems very nice

    This is very thick and hard to blend on its own but with hyaluronic acid serum goes on beautifully. I saw my skin getting better and brighter after about two weeks of using this. Tingles a little if you apply this over broken skin, pimples etc. And tastes very strong and bad if it gets near your mouth. Still, results are so good Im going to keep using this for sure.

  • Andre W.
    Verified Reviewer
    I do not recommend this product
    Age Range 55 - 64
    Skin Type Oily
    Skin Concerns Fine Lines and Wrinkles, Hyperpigmentation, Acne Scars
    Sensitive Skin Friendly? No
    Rated 1 out of 5 stars
    4 weeks ago
    Springs, extremely fatty, does not react well with sunscreen

    I've been using Tretinoin, azelaic acid, and lower concentration vitamin c, but this is my first 30% vitamin c. I have rather tough skin, didn't have negative reaction to Tretinoin or azelaic acid, but this stung on application the whole month I tried it. I accepted this as "no pain, no gain", but other issues made me bin this before the tube was finished: 1. It's extremely "fatty". Not oily, or even greasy. 2. When I applied it and sunscreen over it, it combined to make something so fatty and tough that "chunks" formed that I literally had to scrape off my face, no way to wash it off. Soon after this I had some pimples, which is unusual for me.

    IE Profile picture for INKEY EU
    INKEY EU
    2 weeks ago

    Thank you so much for taking the time to share your detailed feedback, Andre.

    We're truly sorry to hear about your experience with our Vitamin C Serum. This is absolutely not the experience we want any of our customers to have. While many customers use our Vitamin C Serum without issue, we understand that everyone's skin can react differently to high-concentration vitamin C formulations, and tolerance can vary greatly from person to person, even for those with experience using other active ingredients like tretinoin and azelaic acid. The texture and layering concerns you've described are particularly valuable feedback for us. We take your experience very seriously, and we'd love for you to reach out to our askINKEY Team, as we would greatly appreciate the opportunity to understand your experience further and explore how we can support 🖤

  • Hannah
    Verified Reviewer
    I do not recommend this product
    Age Range 25 - 34
    Skin Type Dry
    Skin Concerns Dehydration, Dryness, Plumping, Fine Lines and Wrinkles
    Sensitive Skin Friendly? Yes
    Rated 2 out of 5 stars
    1 month ago
    Pills no matter what I do

    Originally tried this to add Vit C to my routine but found it pilled very badly, I tried using it in a different order to my other products but this didn't seem to help. I instead purchased The Inkey List's Vitamin C + EGF Serum instead and found that works a LOT better with no pilling. Maybe this product could be changed to mimic the texture of the other one.

    I'm sure the ingredients etc would work well as the alternative serum does but I just couldn't get it to stay on my skin!

    IE Profile picture for INKEY EU
    INKEY EU
    2 weeks ago

    Hello Hannah,

    Thank you for taking the time to share your feedback about our Vitamin C Serum. We're truly sorry to hear about your experience with the pilling, especially when you were hoping to incorporate vitamin C into your routine. We understand how incredibly frustrating it must be when a product won't stay on your skin properly, no matter how you adjust your application order or routine. This isn't the experience we want for our customers, and we completely understand how disappointing it must have been to struggle with the texture when you were looking forward to the benefits of vitamin C in your skincare routine. We're pleased to hear that our 15% Vitamin C + EGF Serum has worked much better for you without the pilling issues, and we really appreciate your constructive feedback about the texture differences between our formulations. While many customers have experienced smooth application with this formula, we recognise that skincare layering can be highly personal, and different vitamin C formulations may interact differently with various products and individual skin types. We would be grateful if you could reach out to our askINKEY Team if we can support you further with your experience 🖤